Over in the US it is said that Twitter is struggling. It failed to add any new users for the second quarter in a row. At the end of September, Twitter had a core audience of 307 million active users, adding just 3 million worldwide during the three months since June. It seems mass market appeal is no longer there.
In a digital world where everything is social and connected, will individual, standalone websites forever remain essential business tools? Or might they come to be replaced by content marketing and social platforms?
What value is there in having a website in today’s frenzied social content super highway? It might seem oddly simplistic, but the question is relevant.