Old Media: Time To Say Goodbye

There was a guilt-tinged sadness when I placed a bunch of books and CDs in plastic bags destined for charity shops a couple of weekends ago. 

It was like saying goodbye to old friends who’d brought me considerable pleasure during another time; a farewell to old media I was almost surgically attached to for a time.

Now though, the brutal unsentimental truth was that they held no use for me. Not even decorative, they sat neglected on a bottom shelf behind a row of DVDs, collecting dust.
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Hardware step change and the reinvention of normal

easier for some than others.

With Christmas approaching and the tablet war currently in full swing, Amazon’s television campaign is pushing its products and services using the claim that it has ‘reinvented normal’. But as well as the online services that gradually seep into day-to-day habits, significant changes in media consumption produce significant emotions.  Manufacturers and vendors need to make us feel safe in our spending.

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