Vero – a new social media truth?

Vero keeps popping up in my social media feeds at the moment, specifically Instagram. It seems a large volume of users have started using the new social media app and are encouraging others to give it a try.

Seductively slick and stylish in design, it appears that Vero has a key feature of allowing you to arrange your contacts by your genuine figurative proximity to users. That is, whether they are a close friend or family, or a loose acquaintance. Then you can broadcast or narrowcast updates accordingly.

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