CIPR Cymru Breakfast Briefing On Crisis PR Management

PR-crisis-management

@AlexSingletonUK

Last week I was offered the chance to attend a CIPR Cymru business breakfast meeting in Cardiff Bay. Speaking on the subject of crisis communications was Alex Singleton, former Telegraph journalist, former associate director of The Whitehouse Consultancy and author of the book ‘The PR Masterclass’.

Crisis communications is always an engaging PR topic. By its nature, we tend to be more aware of organisations which have badly handled crises, rather than those which have successfully evaded or deflected the threat of poisoned PR darts.

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