The quality spectrum in content marketing

spectrum As CEO, you’re confident that your social media and content marketing is sorted. Someone handles your Twitter and Facebook, your blogging strategy, press releases, brand awareness and the general public face of the company. Maybe you don’t totally understand it, but you trust them to do whatever they think is best.

There’s a growing climate of casual acceptance in content marketing, which borders on complacency. While the various facets of social marketing are rapidly maturing, acquiring some kind of critical mass and effectively integrating with more traditional digital marketing tools, it still appears enough for many to just know the box is ticked.
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Wise words from a communications Olympian

BrockDoyleAfter attending the season’s launch earlier in the month, last week I took another trip to the salubrious surroundings of St David’s Hotel in Cardiff Bay for a Cardiff Business Club event.

Kicking off the season was Jackie Brock-Doyle OBE, CEO of Good Relations Group. When you’re credited with bringing the Olympics to London and having a large say in overseeing communications for the whole thing, as well as for the Paralympics, Commonwealth and Invictus Games: that deserves respect.
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Early marriage for smartphone and desktop apps

Ubuntu - barking up the wrong tree?

Ubuntu – barking up the wrong tree?

New technologies constantly collide and drift apart again, some sticking together for longer than others. We crave golden solutions which cram everything into one swiss army knife of goodness and often come close to finding it, before realising it can’t quite do everything.

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Season’s Greetings

Here’s a special seasonal message for anybody who happens to look here from time to time..

In case the Mayan prophecy comes true and the world ends this Friday, I thought the best use of my time would be to publish a thinly veiled promotional update now.

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Technology end-games and when it all falls down

Hopes in the cloud?

Technology’s greatest strength, and arguably its biggest, weakness is that there is rarely an end-game, one perfect final solution.  Everything just keeps developing, for better or worse.

In an introductory video for The Guardian’s new iPad application, Editor In Chief Alan Rusbridger explicitly states: “there will be no final incarnation of The Guardian.”  It’s equally unlikely that there will be a final incarnation of much web-based technology we see around us today.  Will there be a final Facebook solution?  A final iPhone?

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