What That Follower Number Actually Means

We are defined and shaped by numbers. They are ascribed to us and created by us. Age, date of birth, height, weight, income, bank balance, spouses, children, date of death. Temporary or permanent, these digits are all ingredients of our identity. They affect how we are perceived by other people and how we perceive ourselves.

Today our obsession with numbers has taken on mind-bending dimensions thanks to the digital, data-driven age in which everything is measurable. If you have several digits next to the word Followers in a profile, you can be considered A Big Deal on the internet, a success.

For as long as social media has existed, an assumption has been made that bigger digits are ‘better’. The bigger your audience, the higher your recognition from friends and peers, the more popular you are, the greater your chances of success and being discovered, the better exposed your brand, the wider your network, the more likely you can monetise content through advertisers.

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Cardiff Business Club – MacMillan Cancer Support boss Lynda Thomas

- macmillan.org.uk

– macmillan.org.uk

On the eve of International Women’s Day 2016, a talk was given by MacMillan Cancer Support chief executive Lynda Thomas at the Principality Stadium for Cardiff Business Club.

A few days before I’d seen the talk advertised online. My wife is the PR Manager for a charity, so I thought she’d be interested and it would make a cheap evening out.

Lynda Thomas is originally from these parts of South Wales, and she proudly wears her Welshness. It was astute to express this at Cardiff Business Club right from the start, especially during the week of an England-Wales rugby match. Inside the iconic, recently renamed stadium, the crowd was with her immediately.

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We Need To Talk About Your High Volume Twitter Strategy

physVvirt1Isn’t it funny, how we don’t talk (on Twitter) anymore?.

Over in the US it is said that Twitter is struggling. It failed to add any new users for the second quarter in a row. At the end of September, Twitter had a core audience of 307 million active users, adding just 3 million worldwide during the three months since June. It seems mass market appeal is no longer there.

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The quality spectrum in content marketing

spectrum As CEO, you’re confident that your social media and content marketing is sorted. Someone handles your Twitter and Facebook, your blogging strategy, press releases, brand awareness and the general public face of the company. Maybe you don’t totally understand it, but you trust them to do whatever they think is best.

There’s a growing climate of casual acceptance in content marketing, which borders on complacency. While the various facets of social marketing are rapidly maturing, acquiring some kind of critical mass and effectively integrating with more traditional digital marketing tools, it still appears enough for many to just know the box is ticked.
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Wise words from a communications Olympian

BrockDoyleAfter attending the season’s launch earlier in the month, last week I took another trip to the salubrious surroundings of St David’s Hotel in Cardiff Bay for a Cardiff Business Club event.

Kicking off the season was Jackie Brock-Doyle OBE, CEO of Good Relations Group. When you’re credited with bringing the Olympics to London and having a large say in overseeing communications for the whole thing, as well as for the Paralympics, Commonwealth and Invictus Games: that deserves respect.
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Nice to meet you – is the future of the conference physical or virtual?


physVvirt1Today’s virtual, digital world usually creates a comfortable distance for users.  This is a comfortable distance that suddenly disappears when you’re actually in a conference room with other people.  If you fall into a conversation and grow bored, you can’t click or swipe for them to go away.

Well, you could. But that would be quite rude.

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Smooth operator – Stephen Fear, phone box millionaire

Cardiff University’s latest Innovation Network event presented Stephen Fear, a lifelong entrepreneur who set up his first company in 1969, aged 16.  He bought a cleaning formula from an American company advertising in the Exchange & Mart, after claiming a council estate phone box as his personal office for transatlantic calls.

Stephen Fear calmly took to the lectern on an unsettled autumn evening which blustered and spat outside.  His was a sturdy and unflashy presence: smart business suit, no tie, a gentle West Country lilt to his voice suggestive of the Bristol roots.

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Will content marketing replace small business websites?

What's in a website?

What’s in a website?

In a digital world where everything is social and connected, will individual, standalone websites forever remain essential business tools? Or might they come to be replaced by content marketing and social platforms?

What value is there in having a website in today’s frenzied social content super highway?  It might seem oddly simplistic, but the question is relevant.

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Flickr – playing with fire

Playing with fireChange is often met with a wall of anguished screams, especially online when high volume platforms are concerned – namely Facebook and Twitter. Changing something as important in so many digital photography lives as Flickr, that was bound to be a challenge.

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