Vero keeps popping up in my social media feeds at the moment, specifically Instagram. It appears that a large volume of users have started using the new social media app and are encouraging others to give it a try.
Seductively slick and stylish in design, it appears that Vero has a key feature of allowing you to arrange your contacts by genuine proximity to users. That is, whether they are a close friend or family, or a loose acquaintance. Then you can broadcast, or narrowcast, updates accordingly.