We Need To Talk About Your High Volume Twitter Strategy

physVvirt1Isn’t it funny, how we don’t talk (on Twitter) anymore?

Recently I’ve seen a headline or two suggesting Twitter is dying. Those pieces might suggest that it’s for the following reasons. I haven’t clicked many links to find out, but thought I’d add some thoughts here in the hope that there is a groundswell of consensus around the issue.

Apparently over in the US Twitter is really struggling. It failed to add any new users for the second quarter in a row. At the end of September, Twitter had a core audience of 307 million active users, adding just 3 million worldwide during the three months since June. Mass market appeal it seems is no longer there.

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CIPR Cymru Breakfast Briefing On Crisis PR Management

PR-crisis-management

@AlexSingletonUK

Last week I was offered the chance to attend a CIPR Cymru business breakfast meeting in Cardiff Bay. Speaking on the subject of crisis communications was Alex Singleton, former Telegraph journalist, former associate director of The Whitehouse Consultancy and author of the book ‘The PR Masterclass’.

Crisis communications is always an engaging PR topic. By its nature, we tend to be more aware of organisations which have badly handled crises, rather than those which have successfully evaded or deflected the threat of poisoned PR darts.

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The quality spectrum in content marketing

spectrum As CEO, you’re confident that your social media and content marketing is sorted. Someone handles your Twitter and Facebook, your blogging strategy, press releases, brand awareness and the general public face of the company. Maybe you don’t totally understand it, but you trust them to do whatever they think is best.

There’s a growing climate of casual acceptance in content marketing, which borders on complacency. While the various facets of social marketing are rapidly maturing, acquiring some kind of critical mass and effectively integrating with more traditional digital marketing tools, it still appears enough for many to just know the box is ticked.
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Be careful who you follow

followMost online social communities depend upon reciprocation, following the activity of others in order to be followed back; a sometimes blind and urgent focus on simply driving up those important numbers. This is a call to pause for thought.

Much of business today revolves around metrics, data, numbers.  The mass of people online means a wealth of data, new job roles designed to exploit that data and professionals desperately scrambling to keep their skills up to date.  It’s not hard to see why data has been dubbed the oil of this century.

This is largely for the good, for transparency and accountability, for conversions and web traffic, unambiguous black and white.  Close measurement and analysis has become meaningful and arguably most meaningful where it’s most niche, where there is specifically developed software within a sector; where metrics are fluid and have serious value.
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Wise words from a communications Olympian

BrockDoyleAfter attending the season’s launch earlier in the month, last week I took another trip to the salubrious surroundings of St David’s Hotel in Cardiff Bay for a Cardiff Business Club event.

Kicking off the season was Jackie Brock-Doyle OBE, CEO of Good Relations Group. When you’re credited with bringing the Olympics to London and having a large say in overseeing communications for the whole thing, as well as for the Paralympics, Commonwealth and Invictus Games: that deserves respect.
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Nice to meet you – is the future of the conference physical or virtual?


physVvirt1Today’s virtual, digital world usually creates a comfortable distance for users.  This is a comfortable distance that suddenly disappears when you’re actually in a conference room with other people.  If you fall into a conversation and grow bored, you can’t click or swipe for them to go away.

Well, you could. But that would be quite rude.

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Mobile’s new best friends – playing nicely?

MDA AnalystsWhile the title of the annual market analyst forum suggested a certain current harmony between the cloud, social media and analytics, a series of analyst viewpoints indicated that the developing multi-device landscape might be a little more complicated.

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Will content marketing replace small business websites?

What's in a website?

What’s in a website?

In a digital world where everything is social and connected, will individual, standalone websites forever remain essential business tools? Or might they come to be replaced by content marketing and social platforms?

What value is there in having a website in today’s frenzied social content super highway?  It might seem oddly simplistic, but the question is relevant.

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How to report online abuse?

reporting abuseWith recent high profile cases leading to public outcry for standardised procedures, the subject of online abuse has rarely found itself under such a spotlight.

How can online abuse be reported and managed?  Is it even possible?  What are the right questions to ask?  Where should the burden of responsibility rest?  Government, police and relevant authorities?  Website Owners?  Internet Service Providers?  Another body?

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Flickr – playing with fire

Playing with fireChange is often met with a wall of anguished screams, especially online when high volume platforms are concerned – namely Facebook and Twitter. Changing something as important in so many digital photography lives as Flickr, that was bound to be a challenge.

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