Last week I was offered the chance to attend a CIPR Cymru business breakfast meeting in Cardiff Bay. Speaking on the subject of crisis communications was Alex Singleton, former Telegraph journalist, former associate director of The Whitehouse Consultancy and author of the book ‘The PR Masterclass’.
Crisis communications is always an engaging PR topic. By its nature, we tend to be more aware of organisations which have badly handled crises, rather than those which have successfully evaded or deflected the threat of poisoned PR darts.
Major figures from the world of technology give lectures at UK universities around this time of year. For this we thank the annual Turing lecture series from the Institute of Engineering (IET) and the Chartered Institute of IT (BCS). This year’s was delivered by Dr. Robert Pepper, Cisco Vice President for Global Technology Policy.
In the previous two years I’ve scribbled less learned thoughts here after hearing the talks.
In 2013 we had Suranga Chandratillake, Founder and Chief Strategy Officer of blinkx plc, who spoke about the video search engine he started in 2004, took public in 2007 and led as CEO until 2012; and about his time as CTO at Autonomy.
In 2014 Dr. Bernard Meyerson, Vice President for Innovation at IBM, gave a dizzying talk entitled “Beyond silicon: cognition and much, much more,” parts of which were indeed way beyond my cognition.
This year the BCS/IET Turing Lecture gave us Dr Robert Pepper, Vice President of Global Technology Policy at Cisco. The title of his talk was “The Internet Paradox: How bottom-up beat(s) command and control.”
As CEO, you’re confident that your social media and content marketing is sorted. Someone handles your Twitter and Facebook, your blogging strategy, press releases, brand awareness and the general public face of the company. Maybe you don’t totally understand it, but you trust them to do whatever they think is best.
There’s a growing climate of casual acceptance in content marketing, which borders on complacency. While the various facets of social marketing are rapidly maturing, acquiring some kind of critical mass and effectively integrating with more traditional digital marketing tools, it still appears enough for many to just know the box is ticked. Continue reading →
Most online social communities depend upon reciprocation, following the activity of others in order to be followed back; a sometimes blind and urgent focus on simply driving up those important numbers. This is a call to pause for thought.
Much of business today revolves around metrics, data, numbers. The mass of people online means a wealth of data, new job roles designed to exploit that data and professionals desperately scrambling to keep their skills up to date. It’s not hard to see why data has been dubbed the oil of this century.
This is largely for the good, for transparency and accountability, for conversions and web traffic, unambiguous black and white. Close measurement and analysis has become meaningful and arguably most meaningful where it’s most niche, where there is specifically developed software within a sector; where metrics are fluid and have serious value. Continue reading →
After attending the season’s launch earlier in the month, last week I took another trip to the salubrious surroundings of St David’s Hotel in Cardiff Bay for a Cardiff Business Club event.
Kicking off the season was Jackie Brock-Doyle OBE, CEO of Good Relations Group. When you’re credited with bringing the Olympics to London and having a large say in overseeing communications for the whole thing, as well as for the Paralympics, Commonwealth and Invictus Games: that deserves respect. Continue reading →
This year the annual Turing Lecture series from the Institute of Engineering and Technology and The Chartered Institute for IT was delivered by Dr. Bernard Meyerson, Vice President for Innovation at IBM.
Responsible for IBM’s corporate technical strategy, Global University Relations and the IBM Academy – a worldwide organisation of around 1,000 IBM technical leaders, it’s fair to say Dr. Meyerson is a highly respected figure in the world of computing, data and innovation. Continue reading →
Having attended this equivalent Cardiff University event last year and been encouraged by a level of tangible innovation, I was keen to take a return trip to see how the 2014 version compared.
The event back on January 22nd seemed especially pertinent. Leading the news headlines in Wales over the previous week had been two separate, tragic incidents in the north and south of Wales, both concerning excessive waiting times for ambulances, both leading to fatalities. Additional stories this week have concerned the postponement of planned surgery across north Wales due to increased pressure, and a plan to centralise care for babies born in west Wales.
Today’s virtual, digital world usually creates a comfortable distance for users. This is a comfortable distance that suddenly disappears when you’re actually in a conference room with other people. If you fall into a conversation and grow bored, you can’t click or swipe for them to go away.